Brand resources for wellness and lifestyle founders.
Free guides built from inside the work.
I'm here to do more than just build you a website and then send you on your way.
I partner with you for the long haul, making sure our designs work, adjusting them along the way, and celebrating every win as your brand grows.
I'm here to do more than just build you a website and then send you on your way.
I partner with you for the long haul, making sure our designs work, adjusting them along the way, and celebrating every win as your brand grows.
Start here:
Vision
Great design starts with seeing the bigger picture. Instead of just looking at the project in front of me, I’m always thinking about where your brand is heading and how the work we do today can support that growth.
Every decision is made with intention so your brand feels cohesive, instantly recognizable, and ready for what’s ahead.
Partnership
The best work happens when design is a collaborative experience. The connection I have with my clients is what allows me to really understand your business, audience, and challenges.
That way, I can support your brand more thoughtfully and show up as a reliable creative partner you can count on long after the first project is finished.
Strategy
Good design should do more than just look good. It should drive your business forward—but it can’t do that unless it’s part of a bigger plan.
With a background leading strategy for Fortune 500 companies, I approach every project as the next piece of the puzzle to ensure all design choices support your goals and work seamlessly together across every touchpoint.
Who is the Blue Giraffe?
Glad you asked.
I’m a Ringling College of Art & Design–trained designer who built my career developing creative strategy for some of the most demanding, high-stakes environments in the world. For the better part of my career, that meant the Office of the Chairman at one of the world’s largest professional services firms — where I partnered with senior leaders to craft the stories, visuals, and digital experiences that won hundreds of millions of dollars in new business from Fortune 500 clients across sectors including global athletic brands, international energy companies, and major financial institutions.
In that world, there was no room for “good enough.” Every deliverable had to be both strategically airtight and visually arresting. Every story had to land. Every detail — down to the last pixel — had to earn its place.
I brought that same standard to every pursuit. And I bring it to every founder I work with today.
The name of my business comes from my love of giraffes, a fascination that started when I was just a little kid visiting the Central Park Zoo. My dad helped me start a collection that quickly grew as friends and family began contributing as well. Each giraffe in my collection represents something specific: a memory, a person, a feeling.
I wanted my work to feel the same.
My clients will never forget the thought or intention behind what I create for them, because I approach every project with the same care that I’ve brought to my collection. Every choice is deliberate and designed to support their brand in a meaningful, lasting way.
The name of my business comes from my love of giraffes, a fascination that started when I
was just a little kid visiting the Central Park Zoo. My dad helped me start a collection that quickly grew as friends and family
began contributing as well.
Each giraffe in my collection represents something specific: a memory, a person, a feeling.
I wanted my work to feel the same.
My clients will never forget the thought or intention behind what I create for them, because I approach every project with the same care that I’ve brought to my collection. Every choice is deliberate and designed to support their brand in a meaningful, lasting way.
