Beyond the Baseline
Global Banking Pursuit | Deloitte
When a global banking client with a high-profile tennis sponsorship went to market, the challenge wasn't just winning the work—it was proving Deloitte could deliver locally in every market where the client operated while maintaining global consistency. The solution required inventing a new way to visualize distributed teams, coordinating photographers across continents, and using the client's own tennis presence as the creative thread that made the entire proposal feel distinctive and personal.
The Challenge
The client operated across dozens of countries with complex regulatory requirements and local service expectations. The pursuit team—distributed across the U.S. and Europe—needed to demonstrate Deloitte's global reach and local expertise in a way that felt cohesive rather than fragmented. Traditional approaches (org charts, maps, pages of bios with locations listed) made global teams look disconnected. The proposal needed to visually prove that Deloitte's professionals around the world were literally on the same page with the client, wherever they were.
And it needed to stand apart from every other banking proposal the client would see. Generic financial services imagery wouldn't cut it.
Working closely with the pursuit writer, I developed a tennis-themed visual concept that leveraged the client's existing sponsorship presence as the creative hook. Tennis provided a visual language that was already meaningful to the client—and it opened the door to custom illustration work that would differentiate the proposal immediately.
But the bigger innovation was how we showed the global team. I coordinated member firms across multiple countries to photograph their key team members against green screens, then digitally composited them onto a unified service map. Instead of abstract org charts and disconnected headshots, we could show the actual people—faces, names, expertise—positioned exactly where they would serve the client, all on one page. The concept condensed what would have been org charts, maps, and pages of bios into a single strategic image.
The Work
I managed all creative direction and execution from concept through production, working across time zones to coordinate international photographers and ensure visual consistency. The custom illustrations—athletes in motion, tennis court lines, plays on movement and precision—were created in the cutout style that worked within Deloitte's brand palette while feeling dynamic and distinctive.
The green screen team composite became the centerpiece of the service delivery section. Every member of the pursuit team, photographed professionally in their home office, brought together on one map to show global capability and local presence simultaneously.
The proposal was designed to work as both a printed document and a digital presentation, with materials coordinated for orals sessions in multiple locations.
Role: Creative Strategist, Art Director, Lead Designer
Team: Coordinated international design and photography teams, worked with pursuit writer
Client: Global banking firm
Scope: Competitive global banking pursuit
Work completed as Senior Design Manager, Deloitte. Client name withheld for confidentiality.
The Outcome
The orals presentation was strong. The client response was positive. The creative approach worked exactly as intended—it stood apart, it communicated strategy visually, and it proved what was possible when global coordination is done right.
The green screen team visualization became a leading practice at Deloitte. Whenever the firm needed to balance global service delivery with local expertise, this approach became the go-to solution for pursuits worldwide.
Some innovations outlast the projects they were made for. This was one of them.
