GLOBAL BANKING PURSUIT | DELOITTE
Beyond the baseline
When a global banking client with a high-profile tennis sponsorship went to market, the challenge wasn't just
winning the work—it was proving Deloitte could deliver locally in every market where the client operated while maintaining global consistency. The solution required inventing a new way to visualize distributed teams, coordinating photographers across continents, and using the client's own tennis presence as the creative thread that made the entire proposal feel distinctive and personal.
GLOBAL BANKING PURSUIT | DELOITTE
Beyond the baseline
When a global banking client with a high-profile tennis sponsorship went to market, the challenge wasn't just winning the work—it was proving Deloitte could deliver locally in every market where the client operated while maintaining global consistency. The solution required inventing a new way to visualize distributed teams, coordinating photographers across continents, and using the client's own tennis presence as the creative thread that made the entire proposal feel distinctive and personal.
GLOBAL BANKING PURSUIT | DELOITTE
Beyond the baseline
When a global banking client with a high-profile tennis sponsorship went to market, the challenge wasn't just winning the work—it was proving Deloitte could deliver locally in every market where the client operated while maintaining global consistency. The solution required inventing a new way to visualize distributed teams, coordinating photographers across continents, and using the client's own tennis presence as the creative thread that made the entire proposal feel distinctive and personal.
The Challenge
A global banking client needed to prove Deloitte could deliver locally across dozens of countries — without looking fragmented. Traditional approaches like org charts and location lists made global teams feel disconnected.
The solution: a tennis-themed visual concept built around the client's own sponsorship, paired with a green screen composite that placed every team member on a single global service map. Real faces, real expertise, all on one page.
The Work
I managed all creative direction from concept through production — coordinating international photographers across time zones to ensure visual consistency. Custom illustrations in a cutout style brought movement and precision while staying within Deloitte's brand palette.
The centerpiece: a green screen team composite that placed every pursuit team member on a single global map — showing local expertise and global capability simultaneously.
The Work
I managed all creative direction from concept through production — coordinating
international photographers across time zones to ensure visual consistency. Custom illustrations in a cutout style brought movement and precision while staying within Deloitte's brand palette.
The centerpiece: a green screen team composite that placed every pursuit
team member on a single global map — showing local expertise and
global capability simultaneously.
The Work
I managed all creative direction from concept through production —
coordinating international photographers across time zones to ensure visual consistency. Custom illustrations in a cutout style brought movement and precision while staying within Deloitte's brand palette.
The centerpiece: a green screen team composite that placed every pursuit
team member on a single global
map — showing local expertise and
global capability simultaneously.
Role: Creative Strategist, Art Director, Lead Designer
Scope: High-stakes global audit pursuit
The Outcome
The creative approach worked exactly as intended — it stood apart, communicated strategy visually, and proved what global coordination could achieve. The green screen visualization became a leading practice at Deloitte, used on pursuits worldwide.
Some innovations outlast the projects they were made for. This was one of them.
More Work
