SPECIALTY CHEMICALS PURSUIT | DELOITTE
The Color of Change
When a global specialty chemicals company emerges from multiple mergers, it arrives at market with a new
name, a new identity, and an immediate need to prove it belongs. The challenge wasn't just winning the business. It was making the work feel as if it had always been inevitable.
SPECIALTY CHEMICALS PURSUIT | DELOITTE
The Color of Change
When a global specialty chemicals company emerges from multiple
mergers, it arrives at market with a new name, a new identity,
and an immediate need to prove it belongs. The challenge wasn't
just winning the business. It was making the work feel as if it had always been inevitable.
SPECIALTY CHEMICALS PURSUIT | DELOITTE
The Color of Change
When a global specialty chemicals company emerges from multiple
mergers, it arrives at market with a new name, a new identity, and an immediate need to prove it belongs. The challenge wasn't just winning the business. It was making
the work feel as if it had always
been inevitable.
The Challenge
The client was built from the merger of several specialty chemicals companies, each with deep expertise in pigments, coatings, and color science. The newly formed company needed to go to market fast, with a proposal that communicated both the depth of that combined expertise and the confidence of a unified organization.
Standard stock photography wouldn't cut it. The work needed to feel proprietary, precise, and alive with the science the company actually practiced.
The Work
The solution came from the product itself — shooting dyes, pigments, and inks mixing with water, capturing the moment color becomes something extraordinary. Not illustrations or stock. The client's own science, made visible.
Those photographs became the visual backbone of the entire proposal — art directed across spreads, covers, and section dividers to create a document as distinctive as the company it represented.
The prints were striking enough that several now hang framed. The work outlasted the pursuit that created it.
The Work
The solution came from the product itself — shooting dyes, pigments, and inks
mixing with water, capturing the moment color becomes something extraordinary. Not illustrations or stock. The client's own science, made visible.
Those photographs became the visual backbone of the entire proposal — art
directed across spreads, covers, and section dividers to create a document as distinctive as the company it represented.
The prints were striking enough that several
now hang framed. The work outlasted the
pursuit that created it.
The Outcome
The client response was strong. The creative approach landed.
But the longer impact was what happened inside Deloitte. The custom photography method — shooting product and process to create proprietary imagery for client pursuits — became a firm-wide practice. Teams across the country adopted the approach for their own high-stakes proposals.
Some innovations are made for one client. This one was made for the firm.
The Outcome
The client response was strong. The creative approach landed.
But the longer impact was what happened inside Deloitte. The custom
photography method — shooting product and process to create
proprietary imagery for client pursuits — became a firm-wide practice. Teams across the country adopted the approach for their own high-stakes proposals.
Some innovations are made for one client. This one was made for the firm.
The Outcome
The client response was strong. The creative approach landed.
But the longer impact was what happened inside Deloitte. The custom
photography method — shooting product and process to create
proprietary imagery for client pursuits — became a firm-wide practice. Teams across the country adopted the approach for their own
high-stakes proposals.
Some innovations are made for one client. This one was made for the firm.
The fluid art photography was combined with hand-drawn vector graphics to create a visual language as layered and dynamic as the merger itself.
More Work
