We used the custom illustrations to brand our communications with the client throughout the year of the pursuit process.

The Challenge

Over the course of a year, I managed creative direction, navigated
approval through multiple layers of leadership, and coordinated a small team of designers handling layout and production on
aggressive timelines.

I also created what felt like hundreds of illustrations depicting
athletes, movement, and performance—assets that worked across proposal sections and meeting materials.

The challenge wasn't just creative—it was strategic. This pitch required
navigating multiple executive stakeholders, each with competing priorities, while maintaining strict brand guidelines and security protocols. Standard stock photography wouldn't cut it. The solution needed to feel both polished and proprietary.

The Challenge

Over the course of a year, I managed creative direction, navigated
approval through multiple layers of leadership, and coordinated a small team of designers handling layout and production on aggressive timelines.

I also created what felt like hundreds of
illustrations depicting athletes,
movement, and performance—assets that worked across proposal sections and meeting materials.

The challenge wasn't just creative—it
was strategic. This pitch required navigating multiple executive stakeholders, each with competing priorities, while maintaining strict brand guidelines and security protocols. Standard stock photography wouldn't cut it. The solution needed to feel both polished and proprietary.

The Challenge

Over the course of a year, I managed creative direction, navigated approval through multiple layers of leadership, and coordinated a small team of designers handling layout and production on aggressive timelines.

I also created what felt like hundreds of illustrations depicting athletes, movement, and performance—assets that worked across proposal sections and meeting materials.

The challenge wasn't just creative—it was strategic. This pitch required navigating multiple executive stakeholders, each with competing priorities, while maintaining strict brand guidelines and security protocols. Standard stock photography wouldn't cut it. The solution needed to feel both polished and proprietary.

Role:  Art Director, Lead Designer & Illustrator

Team: Managed art direction and design team

Deloitte Client: Fortune 500 athletic brand

Scope:  High-stakes audit pursuit, year-long engagement, more illustrations that I can enumerate, travel, meetings, documents

The Outcome

A visually distinctive proposal that stood apart from competitor submissions through custom creative that communicated both strategic thinking and execution capability.