From beloved local studio to scalable wellness brand

My work with Balance Yoga Barre wasn't a single project—it was an evolving partnership that spanned nearly three years and touched every aspect of their brand, digital presence, and market positioning. What started as a logo redesign in 2023 became a comprehensive transformation that helped a beloved local studio not just survive a national competitor's market entry, but position itself as the acquisition target.

What started as a logo redesign evolved into a multi-year strategic partnership that transformed how BYB showed up in the market, how they operated internally, and ultimately how they were perceived by their biggest competitor. The work spanned three interconnected areas: building a brand identity that could scale, creating digital infrastructure that converted prospects into members, and responding strategically when a national competitor entered the Tulsa market.

Explore each area:

The Outcome

In February 2026, PowerLife Fitness—the national competitor whose market entry threatened BYB's existence—acquired Balance Yoga Barre instead of competing with them.

"Brooke helped us transform from a beloved local studio into a brand that looked, operated, and grew like a scalable company. Her blend of design, digital execution, and business acumen made us more competitive in the market and ultimately helped position the company for acquisition."

 — Chris Province, Owner, Balance Yoga Barre

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