Athletic Brand Pursuit

Fortune 500 Pitch | Deloitte

Leading creative direction for a year-long Fortune 500 pitch meant solving a high-stakes problem: how do you differentiate your proposal when competitors have access to the same brand assets? Over 12 months, I created 40+ custom illustrations that became the visual signature of the pitch—impossible to replicate, strategically focused, and designed to win.

About this project

Over the course of a year, I managed creative direction, navigated approval through multiple layers of leadership, and coordinated a small team of designers handling layout and production on aggressive timelines.


I also created what felt like hundreds of illustrations depicting athletes, movement, and performance—assets that worked across proposal sections and meeting materials.


The challenge wasn't just creative—it was strategic. This pitch required navigating multiple executive stakeholders, each with competing priorities, while maintaining strict brand guidelines and security protocols. Standard stock photography wouldn't cut it. The solution needed to feel both polished and proprietary.

Role: Art Director, Lead Illustrator

Team: Managed small design team

Client: Fortune 500 athletic brand

Scope: 40+ custom illustrations, year-long engagement

THE RESULT:

A visually distinctive proposal that stood apart from competitor submissions through custom creative that communicated both strategic thinking and execution capability.